A typical modern-day business process is divided into two main aspects; enterprise resource planning (ERP) and customer relationship management (CRM). These two areas work hand in hand to ensure the business's set-goals is achieved.
Normally, ERP focuses on managing a business by connecting the operational and financial aspects of a business into a central system. Whereas CRM focuses more on the business-to-customer interaction aspect. Luckily, our all-in-one business software is designed to connect these two areas into a centralized system
Before we go into how our software integrates these two major business processes, let’s dive further to understand what ERP and CRM mean in detail and their similarities.
In full, ERP means Enterprise Resource Planning. This is any system that helps businesses or manufacturers to manage their resources via automation and business process integrations. It connects resource management to the financial part of the organization, which includes the general ledger, accounts, payrolls, etc. It also extends to operations, supply chain, inventory, warehouse, etc. In essence, ERP covers procurement, manufacturing, distribution, and project delivery.
In full, CRM means Customer Relationship Management. This area of business software solution manages the way a business interacts with its customers. It provides a central repository of customer data, interactions, needs, and preferences. Another important benefit to a business model is, its ability to help businesses make informed decisions on how to effectively meet customers’ needs. In the area of sales & marketing, it takes care of customer feedback on products or services provided. From there, the business can then understand how they can improve their sales in the future, moving forward.
CRM and ERP are both considered business software solutions that store and analyzes data based on conditions and premises as stated in a relational database. Also, both are data repositories that give a business the ability to run their day-to-day activities. These software solutions are designed to simplify business processes in as much that they are built for different functions. Furthermore, they are also designed to ensure business profitability.
Typically, CRM and ERP were built for separate functions, but integrating their functions and allowing them to share data can help to simplify a business process profitably.
For instance, sales personnel from the sales department might need to access a client’s order history, or order preferences from the customer relations department when trying to organize a marketing campaign. On the other hand, the accounting department might be interested in CRM so to ascertain products or services ordered by customers when balancing accounts.
However, there are scenarios where ERP and CRM systems are being integrated to allow customers access better real-time and data sync for their business. For example, Hubspot and odoo Integration, when clients can sync their odoo contacts to HubSpot
Generally, CRM systems are designed to assist ERP platforms in managing business resources based on customers’ attitudes or responses to the business. However, these two systems possess information that is very crucial to a business's success. So, instead of keeping them separate, why not adopt a single operating system that adopts both for easy data sync and analysis
Usually when it comes to software solutions, businesses via ERP, mostly focus on financial and accounting solutions that automate accounting task and monitors cash flow so that the financial progress of the business is known. However, a lesser focus is usually given to CRM
To solve these issues, we developed an all-in-one business software that integrates both the ERP and CRM in a centralized system. We want our customers to effectively manage their resources while being in constant communication with their customers to understand their responses at any time. Unifying ERP and CRM also solve the cost of getting both systems individually.
With our all-in-one business software, you can manage and monitor your stock inventories, employees, and vendor supplies in relation to the financial and accounting aspect of your business. On the same platform, you can also store your customer contact, and communicate with them via the CRM feature.
So, what does this mean for your business?
Upstore all-in-one business software simplifies your ERP and CRM business processes by integrating them for better data sync. And of course, saves you the cost of getting these systems individually for your business.
